Ethereal Regalia

Ethereal Regalia is a one-of-a-kind artwear label founded by Bulgarian artist Jorj Simeonov, rooted in the idea that clothing can be a spiritual canvas. Based in Sofia, the brand transforms everyday garments into deeply expressive, hand-painted pieces—often featuring motifs like skulls, angels, and dreamlike abstractions. Jorj’s work blends streetwear silhouettes with poetic, layered symbolism, channeling the energy of what he calls “unseen magnificence.” Each garment is crafted as a one-of-one artwork, using heavyweight cottons and repurposed designer pieces to give new life and meaning through paint. From bleached hoodies to deconstructed pants, every item tells a story—visually loud but spiritually introspective.

More than just fashion, Ethereal Regalia represents a philosophy. Jorj invites viewers into a world where art, clothing, and metaphysical exploration meet. His creative process is shared openly through Instagram, YouTube, and TikTok, where he documents everything from painting sessions to philosophical musings behind the designs. Having built a loyal underground following, Ethereal Regalia stands as a powerful example of wearable art in its rawest form—intimate, imperfect, and filled with emotion. It’s not made for mass appeal, but for those who find meaning in the mystical, and who wear clothing as an extension of their inner world.